How to make customers hungry for more

Your best customer is the one who keeps coming back to you. Yes I know, no business can grow without retaining its customers.

-Take Care Of Your Reputation

Customers like to shop from businesses that enjoy a good reputation,” says Simon Wadsworth, Managing Partner of Igniyte, an online reputation management agency. He further adds, “Businesses need to take steps to maintain their reputation. However, it’s not an easy thing to do in today’s environment where word of mouth spreads faster than wildfire.”

Companies have to up their game and control how they’re perceived. According to a survey, 93% customers agree that a company’s reputation is fairly important to them. Quite frankly how that number is not 100% is mind-boggling to me.

Companies have to up their game and control how they’re perceived. According to a survey, 93% customers agree that a company’s reputation is fairly important to them. Quite frankly how that number is not 100% is mind-boggling to me.

-Make Customers Feel Like Royalty

It’s an age old saying, but it still holds very true in today’s fast changing world. Most people find online shopping boring. There is no direct contact and you do not even get to physically inspect what you’re buying. Companies need to overcome this barrier by improving the overall customer experience.

There are many ways to connect with your customers and making them feel special. You can thank your customers by sending them an email when they make a purchase or writing to them inquiring about the product and their experience. This will make sure you stay in your customer’s mind and they think of you when it’s time to buy another similar product.

BUT when you do send out this type of communication do not try and sell them anything else. There is no law, as far as I know that states every single branded communication with a customer must contain sales language.

-Know Why They Came In The First Place

You have to understand what motivates a customer to come to your business. It can be anything from discounted prices to excellent customer service. Whatever is causing customers to purchase from you can be your USP.

For example, if it’s the price, make sure to keep your prices around the same otherwise you’ll begin to lose buyers. Or if you do raise prices do so in a very transparent and honest way. Or maybe they arrived as a result of a recommendation from a friend or family.

Regardless of how they arrived at your proverbial doorstep, you need to find out why so you can in turn help others arrive at the same place.

-Make it easy for customers to contact you

Probably one of the most important ways to lose customers is an arduous way to contact you. A contact number is great and all and so is an email address they can write too, but it’s 2019 and nobody wants to wait 24-72 hours for a reply or pick up the phone and engage in a conversation.

Social Media makes it easy for customers to contact you, be that they send you a tweet, slide into your DM’s or send you a Facebook message. We live in a social era and more and more customers prefer the quicker interaction Social Media brings.

That’s why we always recommend using chatbots, or AI-Powered chat bots built into your website. Chatbots can be set-up to answer most of the common questions you may be asked such as your opening times, returns policy, information on a product. It cut’s down a lot of time and most importantly, it replies instantly to your customers meaning they don’t need to wait around for information.

-Assume they will not remember your business

A customer may have purchased from you once, but this does not mean they will remember your brand at all. There are probably hundreds of businesses doing the same thing as you which means you are constantly battling for attention.

Build an experience that will make your customers remember you, offer something that none of your competitors is offering - this leads us perfectly into our next point.

-Stay in front of your customers' eye

Staying in front of your customers' eyes is very important. Yes, having a presence on social media is great but your customers will follow many other brands, have pages they like, groups they are a part of and friends and family so their timelines will be content-filled all the time.

Building great digital campaigns that ensure your brand and its products or services are always visible to the customer is important in making sure your customer remembers you.

For example, when you browse on Amazon and then head off to another site, you’ll most likely see an ad served by Amazon and this will either be a generic ad or product specific. This is called retargeting.